Glide is launching in 2026 — this case study updates as we ship.
2026 · Co-founder
Bid-based ride-hailing for the UK. Real competition. Transparent pricing.
Launching on the App Store · 2026
The story
Problem
Ride-hailing in the UK is a closed duopoly with no price discovery.
Uber and Bolt set surge prices algorithmically — riders have no power to negotiate, and drivers compete on nothing. There is no mechanism for market-clearing prices or genuine competition. Glide introduces a bid model: drivers compete for trips, riders get transparency.
What we built
A bid-based marketplace for rides, built end to end.
iOS app for riders and drivers, real-time bidding engine, dynamic matching algorithm, and a compliance framework for the UK private hire market. Built from scratch — product architecture, design, and development. Day-to-day running has been handed to my co-founder while I focus on AI engineering.
Outcome
In build. Launching 2026.
The marketing site is live at theglideapp.com. Pre-launch metrics, App Store performance, driver onboarding, and ride data will be documented here. Come back.
The site — live
theglideapp.com ↗
My role
Product & Design
- Brand identity
- UX/UI — iOS (rider + driver)
- Design system
Technology
- iOS development
- Backend architecture
- Bidding engine design
Go-to-Market
- UK regulatory framework
- Driver acquisition strategy
- App Store launch